Coventry & Warwickshire Business Festival shows gaming is a serious business

November 10, 2017

Gaming and virtual reality businesses are showcasing what they, and the industry have to offer in the new Coventry & Warwickshire Business Festival later this month.


The Business Festival is two weeks of free business events, running for the first time across Coventry & Warwickshire between Monday 20 November and Friday 1 December.


Amongst a packed programme comprising over 100 events in different sectors, there are ten exciting and innovative gaming and virtual reality events being staged over the fortnight.


On 22 November, key gaming industry experts will be examining whether VR is the future of gaming or just a fad. A lively panel debate will explore how VR is used currently and will discuss and predict possible future uses of VR, AR and mixed reality. This will be followed by a wide-ranging showcase of the latest developments in VR, including ViewPoint Games who will be on hand to demonstrate the recently released VR Karts - an immersive 360-degree experience of a karting game - the first of its kind in the world.


Other Business Festival Gaming sector events explore the region's world class games industry, its new, ground-breaking technology and the potential for effective uses and collaboration with other industries from manufacturing, construction and professional services to tourism, healthcare and education.


Gaming, serious gaming and virtual reality are huge industries in Coventry and Warwickshire. With over three decades of world-leading video game development, the area boasts one of the largest, globally-significant clusters of video game developers in the UK.

Comprising the towns of Warwick, Leamington Spa and Southam is ‘Silicon Spa’ - a vibrant cluster of over 40 leading gaming studios, directly employing over 1200 highly skilled people and making up ten per cent of the UK games industry.


Oliver Clarke, Director of Modern Dream and Arch Creatives, is the Business Festival sector lead for Gaming and Serious Gaming. He said, “In 2016, the UK Games Development industry was reported to be worth £4.33billion (according to a data analyses compiled by UKIE). With the advent of Virtual and Augmented Reality technologies, the skills that the games industry has in abundance, will become invaluable across a range of industries.


This sector therefore has enormous potential for growth and is vitally important to the local economy. We are looking forward to showcasing what the Coventry & Warwickshire gaming and VR sector has to offer the rest of the world, through the Business Festival.”


The Business Festival, developed by the Coventry & Warwickshire Growth Hub and the Coventry & Warwickshire Local Enterprise Partnership (LEP) and supported by headline partner, the Manufacturing Technology Centre (MTC), encompasses everything from conferences, seminars, workshops, trade shows to exhibitions, award ceremonies and recruitment fairs across eight key sectors over the fortnight.


Events are put on by businesses or organisations to encourage business growth. Most are free and open to absolutely anyone in the world to attend.


All events are listed on the Coventry & Warwickshire Business Festival website where tickets are available on a first come, first served basis.

To view the all events in the Gaming sector, see the sector newsletter or visit the website




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