Creative and cultural events at the centre of the new Coventry & Warwickshire Business Festival

November 10, 2017


Creative, digital and culture are playing a major part in the new Coventry & Warwickshire Business Festival this November, with 14 events forming part of a packed programme comprising over 100 events from different industries.


The Business Festival is a two-week ‘festival’ of free business events, taking place across Coventry & Warwickshire from Monday 20 November to Friday 1 December. There will beon average, two creative, digital and culture events each day, aimed at businesses and individuals working in those industries.


Events range from tourist familiarisation; a summit for event organisers and a workshop analysing the latest Coventry and Warwickshire visitor figures and profiles; to digital workshops on website development and how to use new digital media/ICT products and services such as CRM systems, data protection and Google analytics.


Business Festival sponsor, CityFibre is also inviting businesses to the Ricoh Arena on Thursday 23 November to learn about how they can benefit from Coventry's Gigabit City transformation in their high-tech event entitled 'Future-Proofing Your Business in the Digital Age.' 


Whilst official national tourist board, Visit England, is teaming up with the Department for Digital, Culture, Media and Sport to run a ‘Digital Skills Workshop’ for those in the tourism industry. This will seek to help tourist businesses to maximise their digital presence and boost marketing strategies, to raise awareness and increase sales. Topics will include search engine optimisation; how to increase on-line visibility; using social media effectively to engage with potential, present and past customers; targeted online advertising to reach the right audience; and data analysis. 


Most Business Festival events are free and open to absolutely anyone in the world to attend. Tickets must be booked in advance through the website:

David Burbidge, chairman of Burbidge & Son Ltd and chairman of Coventry City of Culture Trust is the Business Festival lead for the Creative, Digital and Culture sector. He said, "Arts, heritage and cultural industries in Coventry & Warwickshire are major contributors to economic growth, job creation and prosperity. Visitors spend a total of £505 million in the area - an average of £42 million each month and the tourism economy employs over 40,000 people.


“The Business Festival has come at a really exciting time for the region as Coventry bids for the UK City of Culture 2021, which likewise, is raising awareness of Coventry’s assets and celebrating the languages and voices of Coventry to develop its economic, tourism and social benefits.


“The Festival will not only reinforce the 2021 bid but it will demonstrate the huge growth opportunities that the creative, digital and culture industries present for our region.”


Developed by the Coventry & Warwickshire Growth Hub and the Coventry & Warwickshire Local Enterprise Partnership (LEP), and supported by headline partner, the Manufacturing Technology Centre (MTC), the Business Festival programme encompasseseverything from conferences, seminars, workshops, trade shows to exhibitions, award ceremonies and recruitment fairs across eight key sectors over the fortnight.


All events are put on by businesses or organisations to encourage business growth. Events are listed on the Coventry & Warwickshire Business Festival website where tickets are available on a first come, first served basis.


For the full range of creative, digital and culture events, see the sector newsletter or visit

For more information, contact

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